In this post, we discuss a prominent topic: How artificial intelligence (AI), and especially personalization can better serve customer experience – either your customers’ experiences or your experience as a customer. As a Data Science Architect at Aliz and a former Senior Data Scientist in the Market Research industry, I’ve handled many companies’ Recommendation Engines from different verticals. I’ve worked mostly with retailers, e-commerce marketplaces, including FMCG brands or airlines. When companies mandate Aliz to enhance their offers with AI, their motivation is not altruistic. Their key performance indicator (KPI) is an increased customer conversion rate at least, a sales lift at best; even if customer satisfaction is nice-to-have, it remains secondary. In line with this observation, we discuss how AI can improve customer experience with the genuine behind-the-scenes motivation of selling more.