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Wizz Air Case Study
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Explore the use case of Wizz Air, the largest Central and Eastern European low-cost airline, and find out how Aliz's smart solution helped increase the company's customer retention rate by over 90%!

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What does the document contain?


Building a solution to better leverage user interaction data from Google Analytics 360


Enabling targetable and meaningful segmentation for improved recommendations


Setting off this European airline on its data-driven journey to improving customer experience, resulting in +70M yearly sales uplift


Achieving a +21% increase in post-booking ancillary conversion rates and improving customer retention rates by 92%

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