Offer your customers exactly what they need – with the power of AI

Recommendation AI

Industry: Travel, Logistics & Infrastructure

Our client is a leading European carrier, which, over the past three years, has been invested in providing to their customers a better experience with personalized offers and product recommendations. 

The client utilized Aliz’s two models to recommend ancillary products. The first one is serving real-time recommendations when the customer is in a booking session. The second one is serving batches of recommendations a posteriori of the booking session, to reach back customers within email campaigns.

Segmentation AI

Industry: Travel, Logistics & Infrastructure

Our client, a group active in the Asian market, launched an initiative to diversify its portfolio of activities. Originally a carrier and cargo group, it opened up various new lines of business such as offering hotels and packaged deals, entertainment activities, insurance contracts, and food & grocery deliveries.
Aliz first suggested analyzing the client’s main line of business to see how potential customer needs may be fuzzily matched towards other LOBs. The client’s operational team used Aliz’s customer segmentation model to create different buyer profiles to categorize the airline’s customers.

Propensity AI

Industry: Media, Electricity

Our customer, a media company, used Aliz’s propensity model to predict the willingness of users to fill out a contact form to get in touch about a specific service. With this model, we were able to assign individual users a propensity score to help measure the likelihood of subscription.
This information was used to target customers more precisely in order to improve the performance of marketing campaigns.