Recommendations: from vanilla to personalization – Part III.
Here’s Part III. of my series about Machine Learning and personalization – read the first article here, and the second one here.
How...
Recommendations: from vanilla to personalization – Part II.
Here's Part II. of my series about Machine Learning and personalization – read the first article here.
Recommendations are not as vanilla as...
Recommendations: from vanilla to personalization – Part I.
In this post, we discuss a prominent topic: How artificial intelligence (AI), and especially personalization can better serve customer experience - either your customers’...
AutoML: An Introduction To Get You Started
AutoML is an exciting new trend in the Machine Learning (ML) industry. It revolves around analyzing data automatically and getting meaningful insights with minimum...
Computer Science Meets Humanities: Machine Learning Ethics
Although I work at a tech company, I have no technological background whatsoever. I graduated in linguistics from the Department of Humanities, meaning I...
How to Maximize the Potential of Machine Learning in Retail
For decades retail companies have been exploiting analytics within the different segments of their businesses, including marketing and operations. Such analytics are dusty, however,...
Developing an Ancillary Recommendation Engine for Leading Low-cost Carrier in CEE
This is our story of developing a personalized ancillary recommendation system based on Google Analytics 360 Suite, Google BigQuery, and artificial intelligence (AI) platform....
Natural Language Processing: A Short Introduction To Get You Started
Natural Language Processing (NLP) is a subfield of artificial intelligence (AI) that aims to improve communication between humans and computers. People speak in languages...
Google Machine Learning: Using AI Has Never Been So Easy
Machine learning (ML) has been around for decades, but at first, it was nearly as unapproachable for businesses as rocket science. Building...
Machine Learning in Digital Marketing: Apply ML for Marketing like a...
Did you know that 3 out of 4 organizations implementing machine learning increase sales of new products and services by more than...